How RIZZ App’s B-roll strategy achieved 550M TikTok Views
RIZZ App’s faceless b-roll TikTok video strategy is marketing MADNESS. They’ve garnered 550,000,000 views across 15+ TikTok accounts, with an average of 450K views per video.
I found 15 RIZZ accounts like this one (and assume there are more):
They all do videos like this with most being 2 to 5 minutes long. They use B-roll with text story overlays, either with a caption promoting the RIZZ app or a screenshot/name of the app inserted into the video.
They use various B-rolls from different games (not just Minecraft, but mostly Minecraft).
Check out the stats and engagement on those accounts for yourself. Some are still running full steam as of TODAY:
Then I found something else: This account, @textiify, is promoting another app called Astra, and it alone has 150,000,000 views.
And then I also found these accounts: @textfun and @textswildin. Which together have 126,000,000 views. And they promote another app called Plug AI, using the same strategy:
But, the really crazy part is that if you scroll back to the beginning of those Astra and PlugAI accounts, they were originally promoting RIZZ:
So I tried digging deeper and found that Astra and PlugAI seem to be made by the same entity (even though they have different apple “developer” names):
Some of my guesses are:
1. They’re all made by the same developer (although RIZZ seems to be from a different one)
2. They’re buying those from some on-demand service (pay-per-video)
3. Those accounts are run by independent “creators” (hustlers)
4. Some combination of #1-3
For real-time updates on Rizz AI’s TikTok accounts, check Shortimize’s collection:
