Right Format, Wrong Niche
A nightlife format sitting inside a safety app.
We just found a format sitting in the wrong niche.
Guardian AI is a real‑time safety app, but the content they’re producing on TikTok is rave tips and club hacks (without actually bridging into the product).
“i’m bored, tell me your most unconventional rave tips. i’m not talking pashmina & sunglasses – i want to be blown away and be mad cause why didn’t i think of that??->803.8K views, 1.8K comments
It might not be ideal for a safety app, but for a social networking app, this format could quickly generate views.
