This Prayer & Meditation App is doing:

– $1,000,000 monthly recurring revenue

– > 5,000,000 downloads

– #8 in Reference (App Store)

– 85M views on IG

Their TikTok & Reels strategies:

Hallow App is a meditation and catholic prayer app, launched in 2018.

App has a free version + premium subscription starting at €9,49/month.

They’re doing $12M a year. They have 2 main strategies on TikTok:

2 accounts => @hallowapp (main) + @hallowapp.br (Brasil)

Brasil acc has 13,200 followers, 2x the main one, but they both perform poorly.

They keep posting 3-4 times on each page, while:

Partnering with Christian Tok creators (english & portuguese speakers)

None of those videos went too viral either.

But on IG, they are absolutely crushing:

They have 7 active accounts => ~ one for each language they cover

EN – @hallowapp (769K followers // 33,398,400 views)

BR – @hallowapp.br (370K // 38,450,400 views)

ES – @hallowapp.es (168K // 10.8M views)

PL – @hallowapp.pl (7.5K // 1.8M views) …

…

Content is a mix of faceless and faceful content. They use posts to launch new app features, content and guests + daily prayers/excerpts. And even on low-view videos, engagement doesn’t fail.

I’ve covered multiple other Bible app apps in the last Christian Tok thread. You can spot at least 12 of them in the top 40. BiblePath just hit #7 & it was pushed to the AppStore June 6th. Some of them crushing with short form video content.

Still huge untapped opportunities with Muslim apps. This morning I saw the first Muslim AI assistant app breaking top #100. Let’s see how long it takes them to break into #10.

Explore their videos in-depth in this Shortimize collection:

https://app.shortimize.com/c/2a10GTJuO7hXXp