This allegedly Korean skincare product pulled $1.6M in May by using just:

> AI-generated carousels

> repurposed celebrity faces

Jiyu are toning polish pads that claim to help eliminate dark spots, wrinkles and dull spots. They’ve already sold 20K units in the past 30 days.

They ran a full scheme of clipping accounts and fake AI UGC on TikTok for a while, and then they “settled” for the new trend — fake carousel stories.

Jiyu is using an edited celebrity face as bait and plugging their product at the core of the transformation. They use people like Melania, Taylor Swift, and Ariana Grande.

The carousel account is tt@healthyskincoded. We found some others, but they have stopped posting. It feels like they’re closing and opening new accounts every single day.

Now they are under investigation from redditors who are sniffing out the brand:

In conclusion, not all hype is good hype.

Read about one man using this a single shirt and a single format to get 45M views.