Raena AI is the web app copycat of Coconote AI ($300K MRR AI study tool)

> 53 Million views on TikTok

> 453K users in 9 months

The viral “Pdf to brainrot” strategy explained:

Raena AI was launched around May 2024 as web app only

It’s an AI Study Tool w/ brainrot feature (summary of notes on screen over b-roll gaming footage)

Brainrot = Gen Z slang for low quality content you scroll endlessly

Claiming they have over 453,000 students so far.

Below is their subscription scheme:

They’re running an affiliate program w/ 83 users on Discord

Found 11 accounts (that you can follow on Shortimize’s collection)

Mix of creator network & affiliates:

Total views = 53,790,000 (TikTok)

They’re offering 50% recurring commissions for each referral that leads to a paid plan

Most viral account:

tt@salem_raena.ai => 23,900,000 views

Most videos with same format – half face in frame w/ confused expression Plus text hook (white, with emojis)

Hook “ BRUH [skull emoji] 3 years of studying and I only just found this”

16.3M views // 1.7M likes // 5K comments // 1M bookmarks // 135K shares

Another video went viral recently:

Same format & similar hook “BRUH I just found out how my brother studies for exams”

5.1M views // 603K likes // 1.2K comments // 158K bookmarks

Interesting how Raenia AI & Coconote AI have the exact same product, but slightly different hook strategies on TikTok

Common words/themes of their hooks:

Raenia AI => study, uni, semester, exams, “why am I finding this only after _____”

Coconote AI => attention span, ADHD, video notes, “turn notes into podcast”

Also interesting how they kept the app web only (for now)

Could be a way to validate use case for cheaper/faster

“PDF to brainrot” is now a landing page that almost every single study app has (web AND mobile)

“PDF to brainrot”

Google search results

#1 – pdf to brain rot (pretty sure this was Coconote, maybe sold domain)

#2 – Turbolearn

#3 – Raenia AI

#4 – Revid AI

#5 – same as #1

#6 – ScreenApp

#7 – StudyFetch