Recently, creators have started to show their split-screen energy, in a format where they expose the dramatic difference between what they post on their private Instagram story vs what makes it to their public one.

The format:

Clip 1 -> Private Story: show your unhinged, chaotic, silly self.

Clip 2 -> Public Story: put-together, aesthetic “look at me living my best life.”

Most viral examples right now come from accounts with under 10K followers, which means anyone can hop on this and still pull millions of views.

24 million views

16.8 million views

15.9 million views

Sound: https://www.tiktok.com/music/FASHION-ICON-OUT-JULY-24TH-7366282796807408416