> $5,500,000 in ARR
> 400,000/mo downloads
> #34 in Health & Fitness
> 6+ accounts on TikTok, Reels & YouTube

Pray’s faceless playbook to 1.4 BILLION views:

Pray is an old-school bible app released in 2017.

They’re doing over 5,500,000 in ARR (400,000+ monthly downloads)

I found 3 TikTok accounts with different approaches:

1/3

tt@pray

All videos are clipped from existing content : celeb interviews, podcasts, etc

Anything where they talk about God / Jesus

They clip, edit to b&w, add captions and add thumbnail with hook:

Reminds me of Hawk Motivation b&w editing over clips

Hook is a sentence from the interview over the picture of the celebrity/interviewee

Examples: “He loves us”, “Wait on God”, “God knows”, etc

Like this one: 2.6M views, 463K likes, 17.7K comments, 43K bookmarks

It’s a social media video of a kid talking about God

Then, they realized they had an opening for viral AI content:

2/3

tt@theaibibleofficial

Around 2y ago, they created this page

With a CTA to a different landing page for an AI Bible Daily Newsletter

Page follows this format => 295,972,800 views:

Hook “What people think [angels, God, Jesus, heaven, devil, etc] looks like

Next – AI video edits of ethereal/religious scenes

Most viral video => 33.5M views, 2.8M likes, 34K comments, 259K bookmarks:

3/3

More recently (7mo ago), they created a third acc (w/ a third landing page)

Pray News (tt@praynews), with daily Jesus/God related news

Similar clipping & b&w edits to #1:

Ex: “This family lifted up Jesus name and sickness left the room”

1.4M views, 285K likes, 6K comments, 19K bookmarks

Less viral, but here’s the crazy part:

Each of these accounts is replicated exactly the same on Instagram & YouTube

ig@pray & ig@theaibibleofficial => 968,300,000 views

yt@pray & yt@theaibibleofficial => 42,818,100 views

Building an insane organic content factory & iterating super fast:

https://app.shortimize.com/c/2a10wfk0G2P1lF

They’re ending the Pray News website + newsletter, as it never went viral

Perfect example of testing formats and ditching what does not work

On YouTube they also have long-form videos, some going viral with 150K views and 921 comments:

Faceless, 100% AI generated: