You remember you have free will, then show the impulsive thing you decided to do because of it.

We could see this hook work well for utility apps. Start with the free-will line, then show the action your product made possible; book the trip, buy the item, build the website, send the message.

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“Don’t forget to practice your free will today”

6.2M views

“sometimes you just gotta use free will. A dude at the store asked for my number and I said ‘yea sure just name me the 3 branches of government’ he couldn’t, so I just walked away without saying a word”