POV Camera App Faceless TikTok Strategy to $100K MRR & 200K DL
> $100k+ MRR
> 200,000 downloads last month
> #15 on Google Play Consumer app
POV Camera multi account faceless TikTok strategy:
POV is an app that “transforms” your phone into a disposable camera.
Targets weddings and any large events: you can cap how many photos your guest can take & they will be revealed the next day.
They have 4 “official” TikTok accounts + 1 on Instagram
Mix of organic and paid, faceless slideshow content focused on weddings:
“The best wedding idea” , “My mom once told me…”
They do ok/good, but engagement is low.
So they started running a new set of “UGC” accounts:
Check out all POV’s accounts on Shortimize’s public collection:
https://app.shortimize.com/collections/POV%20Disposable%20Camera
2 of these accounts
Are under women’s names + “Search POV on the App Store” in bio.
Hooks are more personal: “4 thing I absolutely hated about my wedding”
Might still include some paid, but:
Engagement is way higher.
“Our guests HATED the controversial rules at our wedding”
Has 3.4M views 117k likes 4k comments and 22k saves
In total,
These two accounts (tt@experiencewithscarlett & tt@amymorgans) made 40M+ views in less than a year.
All with slideshows of faceless content (even better, with: repurposed wedding pictures).
The other two are on the “wedding ideas” niche (tt@weddingtipsus & tt@weddinghubs)
Same content, but on one:
They’re testing adding a faceful element with an AI avatar narrating instead of written text.
Not performing better: 234,000 views/mo on avg vs 3M views/mo avg without creator’s face.
Third part of their TikTok strategy:
Collabing with other wedding && events planner pages:
