Turn your non-social-media friends into the content or in another words, make anything a series that will keep people coming back.

In this format, every post becomes another episode: day 1, day 2, day 4, posting the same friend until she goes viral, gets a brand deal, or lands some kind of internet payoff.

The first video hit 7.5M views and the series has stayed consistently strong, with no post dropping below 60K views. 

It is the same logic that made Emy Bff’s “dropping the plushie” series worked so well too.

In both cases, the content itself is simple, but the series framing gives viewers a reason to come back and see what happens next.