Brainly has been quiet for a while, but we’re starting to see a wave of creators posting similar formats.

For now, only one has really broken out but it’s worth watching.

Their creator @studywithautumn did 2.3M views with a non-talking video and a hook about one specific student moment:

“Me writing down every formula I memorized as soon as the exam starts before it escapes my brain.”

The CTA is very light here and only appears in the caption and her profile (@Brainly), with no real push inside the video itself.

Long talking videos are dominating right now for consumer apps, but this shows you can still win with a single silent, relatable moment.