28.9M views in just 12 days, leveraging a network of 10 creators consistently producing dedicated content.

Polymarket executed a highly effective pre-election push, rapidly identifying a winning format and repeatedly deploying it, generating an impressive 28.9 million impressions.

Their approach was exceptionally smart, sparking an astounding 100K comments—an extraordinary level of engagement.

Here’s how their strategy worked:

Creators used a green screen displaying Polymarket’s platform (specifically, their primary election market).

The key data was intentionally hidden behind a provocative text hook (e.g., “Election Update”) followed immediately by a dramatic initial reaction.

This combination created a powerful scroll-stopping effect, sparking intense curiosity by clearly signaling that critical information was concealed.

The video then smoothly transitioned into a “political” commentary, often including deliberately provocative opinions or statements by the creator.

Creators sometimes directly invited audience opinions, fostering active conversations and further driving engagement.

Thanks to the “series” format, viewers became hooked, routinely returning for daily updates and fueling continuous interaction.

Creators didn’t need extensive commentary—just succinct, provocative takes that sparked audience debate and interaction, generating organic and widespread engagement.

A single viral format that they’ve scaled to 10+ creators and hundreds of videos in a short period of time.

A single viral format.

That’s all you need.