It’s simple. If you can place your product inside a relationship or cheating story, it has a real chance of going viral on TikTok. That’s the kind of content people are drawn to. This AI video generator pulled it off. There are already dozens, maybe even hundreds, of AI brainrot video generators out there. But this one is taking off because it connects the product to what feels like a real life use case.

That’s the challenge with generic AI wrapper tools. It’s hard to stand out when the product can do almost anything. A better move is to find a viral format and plug your app into it.

Once that works, you can keep repeating it and attract users from that exact use case. These guys are already proving it works. One account alone has more than 11.6 million views.

And once they found that format, they could have pushed it even further by renaming the website to match that specific angle directly.