A photo-editing app has crossed 31.7M views with a fully faceless TikTok strategy.

Magic Eraser is best known for removing objects from photos, but its content suggests a broader appeal. Released in 2022, the app pulled 90K downloads and $30K MRR last month.

The brand runs four TikTok accounts, and three of them have gone viral multiple times. One account stands well above the rest: @magic.eraser.ai.p, which alone has generated 23.2M views.

Its format is extremely simple.

Each video starts with a photo and a highly visual edit that looks fast, clean, and easy to copy. Sometimes the app removes background objects. Other times it changes outfits, adds visual elements, or fills empty space in a way that makes the final image feel dramatically better than the original.

The biggest hit reached 5.7M views and more than 17K saves with the hook:

“I’m feel like a Princess when I’m in Disneyland”

That is a useful reminder for this category.

For editing apps, the result often carries more weight than the copy. If the transformation is clear and cool enough, people will stop anyway.

The comments reinforce that. Many viewers are simply asking for the app name or whether it is free, which is usually a strong signal that the creative is doing its job.