Pengu and Pengulette are still going strong, now at 55.5M views. The account from the top mobile app Pengu proves there are countless creative ways and strategies to drive views with short-form content.

Launched in 2024, the account first hit its biggest numbers then, but it’s still pulling strong engagement today, with many videos crossing 300K views.

A mascot or a cute bff works as extra/free marketing power and can grow into a brand on its own across both short and long-form video.

Now picture Pengu turning this into something kids can actually watch, and then linking it back to the app, blending media, social, and software all in one.