StudyFetch has one of the biggest UGC creator networks in studying apps with over 300 accounts and 1.2B lifetime views, they go viral almost weekly with new formats.

In the last month, they pulled 18.9M views with half of it coming from reused content.

But the more interesting part is that it’s not coming from a brand-new format. It’s one guy pulling millions of views by reusing the viral content that’s already out there.

@studyfetch4.0 on Instagram is basically turning StudyFetch’s viral clips into a repeatable reaction format.

He reacts to StudyFetch creators’ videos that already went viral, then adds his own hook + CTA and explains what’s happening in the clip (so it feels like: “college advice so good it feels illegal”).

He started posting back in September and is now sitting at 9.9M total views.

Back then, he was switching between AI videos and reaction videos.

But lately, the reaction videos are the ones going viral.

And the proof is insane: one video he reposted 4 times made over:

6,215,000 views total.

4.8M views 6 days ago

1M views a week go

414k views a week ago

Same clip. Same hook. New delivery. Same CTA.

We’ve been repeating it over and over, you don’t always need new content you can take content that already works and wrap it with a better hook + explanation so it hits again on a new audience.