One New Hook, 30 New Accounts: Roamy’s Empire Keeps Growing
We’ve covered this travel app multiple times already and we just found another 30+ TikTok accounts that have started in the last 2 months.
They’ve been repeating their core format so consistently that even if you’re nowhere near the travel niche, you’ve probably seen one of their videos on your FYP.
In the last month alone, they reached 48M views with nearly 100 accounts tracked.
The latest version of the hook is pure airport panic:
“We’re supposed to leave for Dubai in 1 HOUR and I see THIS???”
One version is already sitting at 8.3M views on Instagram by their best creator, marg.roamy.
Another variation pulled 1.9M views.
On TikTok, the same angle is producing repeat hits across multiple uploads. One creator alone pulled 1.7M, 1.5M, 1.5M, and 1.2M views with variations of:
“We literally leave for Puerto Rico in 2 days and we see THIS??”
The tension now comes from the urgency and the panic of just finding something out but the format stays the same:
panic setup → shocked reaction → app reveal.
The hook is usually Snapchat-style and the creator usually responds with the same low-friction CTA in the comments: “Guysss the app is @roamy.travel 🙌”
The earlier versions leaned on exaggerated gratitude (“I could kiss ___ for showing me this”). This new wave leans on panic (“we leave in 7 minutes and I JUST found this”).
