Tone AI is still going all-in on a format we’ve seen before and somehow, they’re going viral every single week.

Over the last 7 days, their creator accounts pulled 11.7M views almost entirely from one simple format.

1: Static framing
A creator films themselves standing in front of a mirror or in their bedroom. The framing is focused around their waistband, shows their silhouette.

2: A comparison hook
Hook 1: something ordinary, familiar, or universal.
Hook 2: something exaggerated, culturally charged.

3: 6 seconds. Loop-friendly.
The video resets instantly.

“moms in the USA: let’s go to mcdonald’s today 🍟
Slavic mom: I weighed less than you when I was pregnant” -> 2.8M views

“the XXS I want:” -> 3.7M views

“The reason he ins’t talking to you is because he can’t see you, your’re too skinny.” -> 232.8K views

You can track their accounts here: https://app.shortimize.com/c/2b10sJmSOP5tBg