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Manifestation Trend Boosts Skincare Engagement

Skincare apps don’t need another glow-up video.
SGE Team
Manifestation Trend Boosts Skincare Engagement

What if the solution for skincare apps on TikTok isn’t to make more skincare videos or glow‑ups, but to borrow a format that seems so unrelated that it finally clicks in a completely new way?

That’s exactly what this Glemi did, and the difference in engagement is just obvious when you compare a classic skincare format with a manifestation‑style format.

When they use a traditional skincare transformation, they get solid but predictable numbers:

“Before, battling with rough and textured skin, chest acne, uneven skin tone” → 270.9K views, 203 comments

But one of the creators started leaning into manifestation content and the engagement exploded.

“manifesting clear skin for all of y’all baddies 💚💚💚” → 82.6K views, 1,666 comments

Manifesting apps are the new trend on TikTok, and this is the only app we’ve seen so far from a different category that’s taking advantage of it.

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