This format has been working in several app niches including travel, cooking and study.

What you need:

• the “how did I not know this?” hook
• a tight face close-up
• direct eye contact 
• one strong facial emotion: shocked / stressed / “wait what??”.

Osta pulled 4.5M views using the same core hook travel apps like Roamy have been using for a while. Creators frame the feature like a late discovery they “should’ve known” already.

You’re selling the feeling of: 

I’m behind. Show me. I need this now.

4.5M views

Osta

720k views

Roamy

637.5k views

Studyfecth