6 years on TikTok and only 40M views. Then it was time for a change.

AStudy is an Italian exchange‑program agency that sends high‑school and university students abroad.

They started on TikTok in 2020 with just three accounts:

Cut to 2026, and they’re still using the exact same format, a compilation of exchange year clips that gives off that classic “teenage dream” vibe.

“Teenage dream.”-> 1.3M views

But not all those views seemed truly organic.

Eight months ago, they finally had their first 1M organic video.

A day‑in‑the‑life of an American exchange student, with a hook structured around timestamps throughout the day.

“a day in my american high school🇺🇸”-> 1M views

That might be the format they’ve been missing.

It’s probably time to build a network of student creators documenting their exchange experience in real time. Other apps have done this and the results are consistently strong.