One App, Five Accounts, & the Search for a Winning Format
A new study app is testing everything.
Snitchnotes is a new study app launched 4 months ago, and its TikTok presence is still in an early experimental phase.
The team runs five accounts, and since October they’ve maintained a steady posting rhythm, but the formats are still being tested and refined.
One of the co-founders, Pio Scelina, personally manages four of the five accounts, and his influence is visible across the entire strategy.
A multi‑silo approach built around different audiences.
Snitchnotes isn’t betting on a single format. Instead, they’re testing multiple silos, each aimed at a different demographic:
Pio appears on camera, using Gen Z‑style hooks and quick “close‑up” intros before revealing the app.
A slideshow‑based account using Pinterest‑style photos of girls, paired with exam‑prep and study‑tips content.
A mirrored version of Sophie’s account, but targeting a male audience videos featuring Pio or Pinterest photos with boys.
A comparison‑driven account focused on “app vs. app” content, positioning Snitchnotes within the broader study‑tool ecosystem.
Across all these silos, they’ve also been testing a memory tips slideshow format presented as advice from a teacher, but even with solid views, these videos still are not gaining fully organic traction.
The slideshow formats are driving the strongest organic performance and continue to outperform both the on-camera videos and the comparison content.
Both the TikTok formats and the app’s growth curve are still in early development.
Snitchnotes currently sits at 8K downloads and generates around 6K$ in monthly revenue.
