We have been hammering on this 500K alarm format, remember?

Well, this 148 day old alarm app, Erly, is attempting to pull it off, and so far the attempt has been extremely successful, with over 20M views on both TikTok and Instagram.

Yeah, and they have only been posting for a week.

Their second video did 3.3M views on TikTok, and three days ago they hit 6.6M on Instagram.

Absolutely bananas. They are crushing the game by squeezing everything out of this format with this creator and the “day X of” series.

Chances are they found the format here or on @iamgdsa on Twitter.

Hats off to the execution.

We will circle back in a few weeks to see how it converts and grows. May they land this $500K opportunity.