This new photo-cleaning app has been testing an interesting content format and already pulled in over 2.2M views from just 6 videos.

The founders claim the traction is fully organic on Twitter/X.

The app works as a swipe-to-clean photo tool, which makes sense for viral potential both in concept and format. Still, we haven’t really seen similar apps push this angle successfully on TikTok before.

The content style shows someone spying on another person swiping through photos on a plane.

Engagement looks a bit light in the comments, and there’s a chance ads are helping push reach, though that hasn’t been confirmed.

Account: https://www.tiktok.com/@lilygrace107