Thryve AI Study & Notes is an AI‑powered study platform that turns PDFs and notes into learning material.

The app is four months old and downloads are still low.

Competition in this category is huge, so they’re trying to build traction on TikTok, currently testing two completely different approaches.

One angle is the classic student‑creator account: talking to the camera, sharing study tips.

“How to study so fast it feels illegal” → 360.6K views

But overall, views remain low.

The second angle is faceless accounts, in which very video is a slideshow of notes, study screenshots…

“Naturally smart” → 3.2M views

These videos perform much better, but they never mention the app or show it in action, so the views don’t convert into actual product awareness or downloads.

These are some stronger strategies we’ve seen in the niche: