SGE Logo

New Screen Time App Breaks Out With One Split-Screen Video

A “two guys” split-screen turned phone addiction into a punchline and a download.
SGE Team
New Screen Time App Breaks Out With One Split-Screen Video

A newcomer screen-time app is climbing in the U.S. after a split-screen skit made Apple’s built-in limits look easy to bypass.

Useless is a screen-time control app built around a different idea: to keep scrolling, you have to ask a friend for permission.

Five days ago, they hit 1.9 million views with a split-screen skit: two guys, different screen time. One side shows the “Apple Screen Time” user still clocking 10 hours. The other shows the app user at ~1 hour.

Then, the Apple guy gets blocked and just taps the built-in Ignore button, so nothing changes. The other guy can’t bypass it. If he wants more time, he has to text a friend for permission inside the app.

Same problem, two outcomes. The difference between them is the app.

Premium preview

All You Need to Go Viral

Pro View

Your growth strategy command center

Detailed Analysis

Advanced viral breakdowns

Hundreds of Apps

Competitors & viral formats

Newcomers

Early access to rising stars

Opinions

Deep dives from growth hackers

1000s of Accounts

Competitive analysis database

The Growth Lab

Exclusive newsletter and live events

Niche-Specific Growth Guides

Delivered every month

Cancel anytime.