Fine Shyt: Glow up, glam, hot is a new AI-powered beauty app launching on September 25, 2025, aiming to compete with Glam Up and GlowUp. 

Launched on September 25, 2025, the app has 15.3K views so far, with engagement declining after September 29.

The app has only two accounts for now.

Both feature videos of AI creators.

The video theme is “Glow up and the ex regrets it“.

The videos are headshot, chest-up, with a centered hook, usually composed of two parts.

They show the user’s glow up, with the score rising from 5/10 to 9/10, leaving the ex annoyed. The app is showcased at the end.

Same format is duplicated for “another” brunette AI creator.

Interestingly, these pages mainly follow students and study app creators like @reegan.riley @devonstutz… could be where most of their inspiration is coming from.

The target audience is young resonating with content around heartbreak and self-growth.

Fine Shyt videos use emojis in hooks (????, ????, ????) to show the user’s low points and confidence, making the AI content feel more real and relatable to the young audience.