This new faceless account from Studley, an app that operates more than 150 accounts, is pulling strong views.

They have been using a fast paced, multi-cut edit that leads straight into an app demo.

The format is simple, and they repeat the hook “Mom, all I do on my phone is STUDY!” over and over.

Half of the video is a skit with zooms on grades, and the other half is a clean screen recording demo of Studley.

What really stands out is that they reuse the exact same audio and almost the same hook on every video.

This is what a perfect format looks like. Every key component is there and can be repeated forever.

Until there are no views left to squeeze out of it.