Colour hunting is turning into a photography/travel format.

People go out with a camera, pick one colour, and spend the day hunting for it in the city.

Some versions are solo, some are framed as a date idea: friends walking around, filming each other, then cutting to the final photo dump or collage.

Some creators also show the camera they are using, which makes the CTA easy to build in.

That makes it a good fit for travel apps and photography apps.

For travel apps: it gives people a reason to explore a city with a small challenge built in. Include the app as the tool that helps discover spots, save locations, or plan the route.

For photography apps, it works because the format is already about seeing the city differently. The payoff is the camera roll.

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The format is also being pushed on instagram in carousel format.