NALA’s Country Network Hits 16.7M Views
NALA is betting on countries, with six TikTok accounts built around local identity.
NALA’s TikTok strategy is built on countries instead of creators.
The international money‑transfer app launched in 2021, but only in 2025 did it fully commit to TikTok.
The app features 6 accounts, and each one represents a specific country in Asia or Africa, each account sharing content tied to the country’s identity.
1# What if this country never existed?
“WHAT IF INDIA NEVER EXISTED?!”-> 1.8M views
“WHAT IF… PAKISTAN NEVER EXISTED?”-> 1.1M views
2# Flag secrets
“THE PAKISTANI FLAG HIDES A SECRET”->1.5M views
“THIS FLAG IS OFF‑CENTER?!”->728.8K views
Here you can find the strongest hooks:
Even though the app performs well on TikTok, the download numbers do not show the same success.
