Influencer’s App That Reached 260K Downloads in 2 Months

17y old influencer (2M on TikTok) & her dad (who exited his first biz) launched a mental health app for teens: 260,000 downloads & 68,277,000 views in 213 days (FR-only).

Dad does app/business, daughter does TikTok/IG distribution.

French TikTok creator Mia Abitbol (tt@miel_abtt) launched a mental health app for teenagers with her dad, who sold his own business to start this project.

Lyynk was released less than 2 months ago, and it has been downloaded 260,000 times.

They started posting 2x/day on TikTok in July, in a new dedicated account (@lyynk_off) In 213 days, they reached 68,277,000 views. 10% outperform median by 5x.

Content is mostly faceful, recorded and produced by the team. Here are some examples:

1. Relatable sketches

@lyynk_off

C’est important de travailler pendant les vacances mais une telle pression n’est pas nécessairement utile ! 💙

♬ son original – lyynk_off

2. Funny app promo

@lyynk_off

Merci à vous tous 💙

♬ everything works out in the end – slowed + best part looped – core²

3. Faceless slideshows

https://www.tiktok.com/@lyynk_off/photo/7413398856337083681

4. Clips from their YouTube long-form videos

@lyynk_off

@Laurie 🦋 et son rapport à la nourriture ! 💙 Retrouvez l’interview complète de Laurie sur notre chaîne YouTube !

♬ son original – lyynk_off

They are applying the same content strategy to all 3 channels:

YouTube Shorts (@LYYNK_OFF) => 40,500 followers // 20,250,000 views

IG Reels (@lyynk_off) => 91,900 followers // 120,579,200 views