Influencer’s App That Reached 260K Downloads in 2 Months
17y old influencer (2M on TikTok) & her dad (who exited his first biz) launched a mental health app for teens: 260,000 downloads & 68,277,000 views in 213 days (FR-only).
Dad does app/business, daughter does TikTok/IG distribution.
French TikTok creator Mia Abitbol (tt@miel_abtt) launched a mental health app for teenagers with her dad, who sold his own business to start this project.
Lyynk was released less than 2 months ago, and it has been downloaded 260,000 times.
They started posting 2x/day on TikTok in July, in a new dedicated account (@lyynk_off) In 213 days, they reached 68,277,000 views. 10% outperform median by 5x.
Content is mostly faceful, recorded and produced by the team. Here are some examples:
1. Relatable sketches
2. Funny app promo
3. Faceless slideshows
https://www.tiktok.com/@lyynk_off/photo/7413398856337083681
4. Clips from their YouTube long-form videos
They are applying the same content strategy to all 3 channels:
YouTube Shorts (@LYYNK_OFF) => 40,500 followers // 20,250,000 views
IG Reels (@lyynk_off) => 91,900 followers // 120,579,200 views
