A hook that started as a joke is now spreading across all kinds of content.

The original format was simple: creators exaggerate how hungry they are by saying “I’m so hungry I could eat [random person or celebrity].”

The humor comes from the absurd comparison.

Now the hook is evolving. Instead of naming a person, creators are swapping in experiences, trips, or places.

One of the original ones that blew up:

15.9 views

“telling my mom I’m so hungry I could eat her first boyfriend ever in front of her current boyfriend”

Newer versions we’re seeing now, which can easily adapt to different niches:

2.8M views

“I’m so hungry I could eat a girls trip”

1.6M views