From #78 to #29 in under 60 days & scaled to 300K/mo downloads…

…this social app just made ≈1/2M views with fresh new TikTok accounts:

Social app Cantina is rising from the depths of the App Store:

Feb 14th – #78
Today – #29 (Social Networking)

Let’s rewind:

Cantina was launched 10 years ago (2015)

It’s an AI character app where you interact with the ones created by your friends/strangers

Something seems to be working, because last month

They got 300,000 new downloads (no paywall)

The new strategy behind their gradual but significant gain:

In the last 50 days, Cantina started posting from 11 new ambassador accounts

Some accounts are 2d old

None went crazy viral yet, but hear me out:

Their (recent) most viral video got 32,600 views

From tt@amy.chats, their #2 overall

And check the hook they used. Rings a bell?

I wrote about this hack a couple weeks ago, so why are most of you still sleeping on this?

Hack => mention your most popular competitor in your hook

That’s what it took them to get this video to x77 median:

[link]

Doesn’t seem much?

This account didn’t exist 30 days ago

In the first 30 days => 67K views

And there’s more:

5 other new accounts already passed the 25K barrier

2 things here

1/ you see how it correlates with frequency of posting?

more posts = higher chances of virality

2/ consistency compounds

Sure it’s good to get a 1M view video and brag about it

But they harvested 297,162 views in 30 days w/ brand new accounts

And that’s

All it took for them to get at the best shape they’ve been in a long time:

Now, my 50 cents on what comes next:

They’ll continue to push down on ugc/ambassadors

They know it works and now it’s a matter of scaling, testing, optimizing

If this feels like the way you should go, then it probably is, so here’s my tip:

Read all about how the best consumer apps are scaling with this strategy Learn, track them, start your own.