He Built Google Maps for Unsent Messages
It looks like Google Maps, but for heartbreak. And the founder is spreading it through one format.
Google Maps for hopeless romantics is here.
A Map of Us (amapof.us) is a location-based storytelling platform where users anonymously pin memories and meaningful dates to specific coordinates around the world.
Launched three months ago, it is growing through a founder-led playbook.
Gabe Szeto, the founder, has hit 5.8M views on his own.
On November 29, 2025, he hit 1.5M views on TikTok with this hook:
“smiling because i made a website for the things we never get to say to the world“
A month later, he hit 1.2M views on Instagram with this one:
His videos follow this repeatable strategy:
Smiling Selfie -> “I made a website” hook -> quick demo.
