This trend is about showing who or what you turn to when you’re having a bad day.

On screen text:
“having a bad day maybe i should talk to someone” vs “the talk”.

Then the next clip reveals the real source of comfort: food, a pet, running, coffee, Jesus, a friend, or anything else people turn to regulate themselves.

This could be a good fit for food, fitness, faith, pet, travel, music, journaling, and wellness apps. Start with the bad-day setup, then cut to the thing your audience always reaches for.

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