It seems like every few years, there’s a new disorder people are diagnosing themselves with. A few years ago, it was depression, then anxiety, and now we are in the ADHD era, and we can thank TikTok for that.

Everyone and their mother thinks they have it, and at the end of the day, people wanna feel special (and relate to a group).

This app has everyone self-diagnosing with this disorder. You’ve probably heard of them (or seen them on @viraltoktracker). They’ve managed to get half a billion views and $50K MRR with just two TikTok accounts.

Inflow was released during COVID-19 by a team of psychologists. Their website boasts it can help you “take control of your ADHD.” Inflow aims to help users understand their ADHD, build lifelong skills, and improve focus, organization, and emotional regulation.

You might think two accounts aren’t enough to get to half a billion views and yes, that’s mostly true…

But not for them:

They’re running two branded accounts and notice their engagement rates.

They’ve tested dozens of formats until they found their gem:

ADHD memes and sketches with faceless and headshot content.

They all address ADHD struggles in a funny and relatable way.

This equals highly shareable content.

Their top 3 hooks (63.6M views in total):

100% faceless

Repurposed clips with text hook overlay

Or a fast sequence of images related to the hook (middle)

In the last 6 months, Inflow has reaped 169M video views with this same strategy.

Solid breakout rate of 15% in both platforms

Their recent viral videos all have this one thing in common: faceless meme videos combined with a funny text hook in white.

Inflow had gotten millions of views consistently across the account.

This means- once you find your formula, all you’ll have to do is hit “post.”

Love this type of content? Be sure you a subscribed to our newsletter.