GymBros’ TikTok & Reel Start to $19K MRR 100K Downloads
Another fitness app pounding the algorithm:
> $19,000 MRR (100K downloads)
> Top 100 Health & Fitness GymBros App TikTok & Reels strategy to 112 million views:
GymBros was released in April 2023.
A few weeks later, they started posting on main accs on TikTok (tt@gymbros_app) and Reels (ig@gymbros_app).
Their content strategy seems strongly inspired by Stronger Mobile (tt@strongermobile), launched one year earlier.
Mix between faceful and faceless content + testing different formats and hooks:
- Black screen + text hook + fade-in effect
“What’s your rank on lateral raises?”
> 2,300,000 views, 58,500 likes, 4,331 comments
Stronger Mobile’s video on ig@strongermobilereels:
- Meme-like content
“How it feels like to…”
Same cover image = 3 different posts:
- Faceless human body pictures (in-app)
“When bro is telling me my form is wrong but I rank higher on … “
Again, strongly inspired by Stronger Mobile:
More recently, GymBros started running 2 new accounts on TikTok.
Seems like they’re testing different types of format.
Account 1 (tt@gymbros_fitnessapp):
All videos are the same.
Background footage of guy lifting + app ranking overlay + same hook => “GymBros App Ranks”.
Started 8 months ago, no video went viral yet => 150,000 views total But, account 2 (tt@samsulekdailyrank):
New account fully managed by fitness influencer Sam Sulek.
Faceful content with how Sam ranks in different fitness categories (+ text hook).
Started 24 days ago => 9,076,000 views total.
Impossible to know what will work without pushing out content and testing the algorithm.
Test, track, delete low perf accs, double-down on viral formats.
Check all Gymbros’ accounts here:
https://app.shortimize.com/c/2a10uDqFpSQz7K
