This trend plays on the idea that girls do not follow football, then flips it.

The setup is usually:

“Girls don’t know anything about football”

Then the creator shows what she actually knows: players, scandals, relationships, cheating rumors, engagement rings, drama, wives, girlfriends, and off-field stories.

It’s more about the gossip than the actual tactics of football.

This can work for any app or brand that has a community with inside knowledge, niche references, or fan behavior.

9.9M views

2.8M views

Sound: https://www.tiktok.com/music/Sarà-Perché-Ti-Amo-Milan-TikTok-Edit-7163700284760279041