After two years on the market, Finvest is finally getting some traction on TikTok.

One of the main angles creators focus on is the IRA, an individual retirement account in the US.

Example:

“Finally maxed out my Roth IRA for the first time.” → 216.9K views, 1,062 comments

Since 2025, another format they use is the corporate profit explainer, where creators explain how big companies make money and connect it to larger financial trends.

“Microsoft just made $25.8B in profit — then laid off 7,000 employees. Why? AI.” → 408.8K views

Their only truly viral video comes from a creator who takes random clips and connects them to a financial regret, in this case, not investing in NVIDIA.

“Why didn’t you buy NVIDIA in 2012? Here’s what I was doing in 2012.” → 2.7M views

But this may have been a one‑off. The same account had already posted similar videos with weak results.

Example:

“Me after the $0.47 of NVIDIA dividends hits my Finvest account.” → 954 views

We leave you with a good selection of reads if you’re interested in learning more about the Finance niche.