It’s Blooming.

This personal finance education app branded as “learn to invest” has been absolutely crushing UGC marketing, and it’s worth studying.

Let’s break down what they’re doing.

At the core of their strategy is engagement hook farming, and they execute it really well.

They seed comments early and push them to the top to drive conversation.

Take their most viral video with over 7M views.

The top comment has 41K likes and says, “Bloom is the only reason why I even have 18k lol.”

That comment comes from another account inside their creator network.

They repeat the same play on this video and many others.

When you study their content closely, you start to notice the same hook patterns showing up over and over.

The real lesson here is how deeply they research the personal finance space and the exact language people use.

One of their viral videos from three days ago is almost a direct copy of a hook from a random influencer.

The same thing applies to their main hook from early December. “I’m 22 with $1,000 in checking, $23k in savings, and no debt. I think I’m fine.”

This format is a somewhat proven personal finance trendy hook. You list your checking, savings, and debt, and let the comments do the rest. Naturally, people jump in and start sharing their own numbers.

This kind of consistent vertical research matters most when running comment farming strategies.

Conversation starting hooks from a year ago can still be reused and go viral today if they tap into the same core emotions and questions.