From a massive launch flop…

…to 100K downloads & $20K MRR in just 90 days:

(spoiler: yes, it’s a new Bible app)

A new bible app called, Faithy

It had a rough start

I spotted them ages ago (hello, hello, bible queen). At the time they were making no money and no views

Suddenly, they took a turn:

Last month they had 100K downloads and $20K revenue (iOS + Android)

It’s the first time I’ve seen them gaining any traction at all

Before I tell you what happened, let’s roll back a bit:

Faithy was released 10 months ago. It’s an AI Bible app, just like all the other hundreds in the market

At first, they started building a huge network of accounts on TikTok and Reels

26 accounts, a ton of formats, 3 or 4 languages…

…but no views!

End of last year (December), they took a wild bet

And in the span of 6 weeks, hired 21 new ambassadors for TikTok

That’s almost double what they had before:

How, you ask?

They started to streamline all formats per account:

tt@claire.faithy23 => faceless biblical slideshows + in-app
tt@daniellegofaith => face, “do you have 1 min to pray together”
tt@abigail.faithy => faceless bible x studytok

All accounts are publicly available on Shortimize:

They even went as far as:

https://app.shortimize.com/c/2b103BfK80T6fm

Creating a Ghibli studio format account:

One of their accounts went crazy well and…

Became their overall #2 after just 60 days

tt@juan.faithy => 647,700 views

I assure you, you’re not ready for this format…

It’s the exact copy of Pray Screen, remember them?

They went viral a while ago with this NSFW temptation format:

Yes, you don’t need:

1) to worry about getting original content
2) to vary formats every day (they have the exact same setup + angle)

And a final lesson on consistency:

All these formats and testing mean nothing if you’re going to give up after 2 weeks

Just a while ago, they had only 2 viral videos and 20K downloads

Now they’ve 5x that: