We stumbled across this video promoting a dictation tool.

The account’s strategy is actually not that strong. It feels too direct and not very appealing to the viewer.

But they accidentally found a clever growth hack. This one video went viral and hit 500K views because of a Polaroid photo stuck on the keyboard. Yes, that’s why the video holds attention and got those views. You get hooked right away trying to figure out what it is.

And it’s nothing. Nothing exciting is on the Polaroid.

Can you believe it? If you put something wild on the Polaroid instead of a boring festival photo and act like it’s nothing, then jackpot.

You hook the viewer, keep retention high, get virality, and then just hope they are the right audience for the video or product you’re promoting.

We call this the Easter egg in the MacBook growth hack.