It’s early January => all vision board & journaling apps have started to rise on the App Store

1 Second Everyday Diary app:

> $240K MRR for over 10y now

> 82,035,600 views on TikTok

> #41 Photo & Video

Their best hook (35.7M views total):

White text overlay over creator face smiling “I have an idea. On the last day of school start recording 1 second of your life everyday before school starts again (…) Thank me later.”

This video got 9.8M views, 1.7M likes, 12.9K comments & 303K saves

6 other videos went viral with the exact same format and hook