1 min read
It’s early January => all vision board & journaling apps have started to rise on the App Store
1 Second Everyday Diary app:
> $240K MRR for over 10y now
> 82,035,600 views on TikTok
> #41 Photo & Video
Their best hook (35.7M views total):
White text overlay over creator face smiling “I have an idea. On the last day of school start recording 1 second of your life everyday before school starts again (…) Thank me later.”
This video got 9.8M views, 1.7M likes, 12.9K comments & 303K saves
6 other videos went viral with the exact same format and hook
