A newly launched self-control app aimed at men trying to quit pornography is growing through a pure founder-led strategy.

ReWired released about ~3 months ago and hit ~10K downloads last month.

The distribution is coming from the founder, @wyattimprovement, a creator who built ~200K TikTok followers by posting advice about resisting lust.

After shipping the app, he didn’t change his content style. He kept the same audience and the same voice, then found two repeatable series where the app fits naturally.

The first is a “signs” list format. He runs quick, Gen Z-coded clues about behavior, then drops the app in the middle as the tool he uses to stay on track.

One example, 5 Signs Your Friend Secretly Goons, hit ~2.7M views on Jan 16, 2026.

The second series is “effects” lists. Same structure, just framed as consequences and motivation. He lists the downsides, keeps the tone punchy, and inserts the app as the solution.

20 Worst Effects of Gooning hit 1M views on Jan 4, 2026.

That’s the core angle: it’s the same content that built the audience in the first place, with a product added into the routine instead of interrupting it.