Christian Collins has 4.1M followers on Instagram and 4.9M on TikTok.

Since early this year, his content has shifted away from his usual format toward something harder to categorize: short videos where he builds a website, shows it off, and then tells you to go build your own.

The structure is always the same.

He opens with a single sentence that makes you want to see the thing. Then a selfie clip, then a flip to his laptop screen for a quick demo. Then the “how I built this” moment, which is always credits the same tool.

The CTA asked viewers to comment “Dream” if they wanted to build their own. The comments filled up.

The first site that got real traction was BirdsEyes, which he describes as a digital map of your brain.

He demos the site, then mentions that he built the whole thing through Lovable, an AI app-building platform he had recently partnered with.

Four days ago, he did it again with a completely different site.

This one was called BornHere. The opening line:

“If you’ve ever wondered what the world looked like when you were born, I made this for you.“ 1.1M views and nearly 10K comments.

BornHere has nothing to do with BirdsEyes.

Different concept, different audience angle, different emotional hook.

The only constant is Lovable, and the invitation to build.