A relatively unknown couple’s game app recently surpassed 100M views & 100K downloads.

Bloomy launched in January 2025 and features the most marketable couple challenges & dares for couples in a single app.

They ran three different lanes at once and went viral in all.

The app was founded by two french guys: Aurel and Aloïs.

On their site, they claim that they don’t need a big team to set the standard.

Their playbook can be described best by a single word: diversity.

In total, it consists of 13 accounts across Instagram & TikTok featuring founder-led, faceless and UGC content.

Aloïs himself has made 70M+ views on his own across platforms. This was thanks to a repeatable “flirty questions to ask a partner” series.

He shares a few interesting questions for couples, after which he mentions that he got all from Bloomy.

Their main Instagram page @bloomycouple made about 45 million views mostly from faceless videos.

What worked best for them was uploading couple recommendations (movies, books, shows, activities) on their video descriptions, and starting them out with an app promo.

Essentially forcing viewers to read their app promo before reading the list of recommendations.

One example: “5 films that every couple should watch together.” hit 3.3M views.

When it comes to UGC content, their best angle is app recomendation videos where creators rank a few couples apps and place Bloomy as the favorite.

“4 apps to use with your boyfriend or girlfriend” hit 1.8M views.

Most of the apps we cover go viral with one specific strategy, but Bloomy managed to go viral with three.

The strategy diversity combined with the billingual content was key for their current success.