@buddychats started with AI and brainrot-style content between March 9 and March 16, and it completely flopped. Across 11 straight videos, the account averaged under 1,500 views.

Then she found a viral format.

Between March 18 and March 23, the creator pivoted into stories + chat-reveal drama and the account took off.

In less than a week, her videos reached 11.9M, 3.1M, 2.1M and more.

She opens with the classic UGC shocked face, then cuts to her phone and shows the AI videos made with Cantina.

But the main difference is that she always builds a storyline before going to the reveal.

The CTA is very visible with the video always finishing with the logo and an AI voice saying “cantina”.