Yes, you read that right.

112 million views from just 243 videos.

“Why tf is [language] so hard 💔😭🇰🇷”

An absolute killer hook and format that, across language apps worldwide, has minted BILLIONS of views.

You can clearly see how well it’s distributed, with so many videos going viral like crazy.

There’s no real need to overextend this analysis, since every hook and scenario is basically the same.

But it’s a great reminder that once you find a winner, you should squeeze it and keep minting it forever.