I recently came across another big opportunity in the “Alarm” space. Right now there is basically one main app pulling in 500K MRR.

Their edge is mostly ASO. The app is old and the design is simple. There are a few other competitors but not many.

The interesting part is that no one has really built a better alarm experience that also works well with TikTok style marketing. Then I found a video that hit 23.3M views on a brand new account.

In several of the 38.8K comments, people suggested Alarmy a lot, but there were also tons of ideas and insights.

This shows there is real room to challenge Alarmy’s position just like Flightly did in the travel space (many other examples of this).

All you need is a strong angle that can take off across TikTok niches and a fresh UI and UX that differentiates.

You can use a hook like this: “iPhone alarms paid to make you miss work?”

If you execute well you can hit something big.