Couples’ niche is still booming, and after the huge wave of widgets like Couple Joy or “questions to ask your partner” games like Cray Cray, now there’s AI apps to analyze your relationship.

Us Couples App was launched in May.

“Turn arguments into insights”

“See the meaning behind their texts”

“Work with an AI relationship expert”

… you get it.

The team is already running 23 active accounts. The official account made its first post in March, while the others were created around July.

Their most viral video so far has pulled 3.3M views, 35.4K likes, 651 comments and 2.4K bookmarks. 

It’s in one of their most common formats, a headshot video, filmed from the chest up.

The creator starts with a serious or disappointed look.

Like this one, there are several other videos that use a similar hook: 

“i got called a “master manipulator” cuz i recorded our argument. i just wanted to prove that i wasn’t being crazy”

“you think your recorded argument is for rewatching but for fact that you won”

“ you realize your secret strategy and it was just a tiny little piece of shit. recorded our argument and was told i was right”

This type of video generates debate in the comments. Some viewers support it, seeing the recording as a form of defense or warning, others interpret it as a sign of toxicity or manipulation. Either way, the bait worked.

In some accounts, they have already started to do the same format, slideshow version.

This one did 3.3M views, 13.1K likes, 138 comments, 898 bookmarks 

Creator @tweetysdiary posts mostly videos, not slideshows, but this simpler format ended up being her most viewed post on her account. Is she onto something?

Here are a few other hits:

• 202K views, 24.4K likes, 38 comments, 1.8K bookmarks
  

• 461.6K views, 13.2K likes, 26 comments, 744 bookmarks
  

This one using a trending audio: